ChatGPT Images 1.5 (aka GPT-Image-1.5 in the API) is OpenAI’s latest general-purpose text-to-image model, now rolling out inside ChatGPT and available to developers.
What is ChatGPT Images 1.5 (GPT-Image-1.5)?
ChatGPT Images is the in-chat image creation and editing experience, and the newest version is powered by GPT-Image-1.5. You can generate from text, upload an image to edit, and iterate with follow-up instructions—without “starting over” every time.
OpenAI is also shipping a dedicated Images space in ChatGPT (with presets and trending prompts) to make exploration faster than a blank chat window.
What’s New in ChatGPT Images 1.5
These are the upgrades creative pros will actually feel:
Edits that preserve what matters: Change only what you ask for while keeping lighting, composition, and likeness consistent across iterations.
Stronger instruction following: Better prompt adherence vs earlier versions (fewer “close-but-not-quite” outputs).
Improved dense text rendering: More reliable typography for posters, menus, UI-ish comps, labels, etc.
Speed: Generation speeds up to 4× faster, plus you can start new generations while others run.
ChatGPT Images 1.5 vs Previous Models: Why Creative Teams Should Care
If you’re doing real client work, the big win is consistency across revisions—the stuff that usually breaks (logos, key visuals, faces, layout) holds together better through edits.
For API users, OpenAI also notes:
More consistent preservation of branded logos/key visuals across edits (useful for marketing systems).
Image inputs/outputs ~20% cheaper vs GPT Image 1 (more iterations per budget).
Best Use Cases for Creative Professionals Using ChatGPT Images 1.5
Campaign concepting: Generate 10–30 directions fast, then “edit toward the winner” without losing the original vibe.
Product + ecommerce variants: Turn one source image into multiple scenes, angles, and variants for catalogs.
Art direction iterations: Moodboard frames, style explorations, key art comps—especially when you need tighter prompt adherence.
Typography-heavy graphics: Posters, menus, social cards, signage mockups (where text legibility matters).
Practical photo edits: Small fixes, try-on style changes, background swaps—while preserving identity and lighting.
A Simple Workflow to Plug ChatGPT Images 1.5 Into Your Pipeline
Step 1: Paste the brief + constraints (format, brand vibe, “must keep” elements).
Step 2: Generate 4–8 options, pick 1, then iterate with multi-turn edits (“keep everything—only change X”).
Step 3: Lock a “house style” prompt template your team reuses.
Step 4: Export finalists, finish in your normal tools (Figma/PS/AE), ship.
