It was only a matter of time before Elon Musk’s Grok released its very own AI video generator. And here we are; Grok Imagine aims to produce AI videos faster, with a model that improves day-by-day. But will it live up to the hype?
What Is Grok Imagine?
Grok Imagine is xAI’s text-to-image and text-to-video feature built into the Grok chatbot on X’s iOS app. It converts simple text prompts—or even existing images—into up to 15-second video clips complete with native audio, auto-animating as you scroll through results.
Grok Imagine should get better almost every day.
Make sure to download the latest @grok app, as we have an improved build every few days.
— #Elon Musk (#@elonmusk)
8:28 PM • Aug 3, 2025
Key Features of Grok Imagine
Rapid Generation
Videos appear in seconds, often ½ to ¼ the time rivals need to produce a single image.
Native Audio & Lip-Sync
Generates synchronized soundtracks—including dialogue and ambient noise—directly from text prompts.
Spicy Mode for NSFW Content
An optional “spicy mode” allows blurred partial nudity within strict moderation limits.
Auto-Animation of Images
Images created from text can seamlessly animate into stylized video sequences as you scroll.
How Grok Imagine Works
Imagine with @grok
— #Elon Musk (#@elonmusk)
1:15 AM • Aug 4, 2025
Prompt Input: Simply type a description (e.g., “sunset over neon city”) or upload an image.
Model Engine: Powered by xAI’s Aurora video model, Grok Imagine continually refines outputs based on user feedback, with Musk promising daily improvements.
Rollout Mechanism: Auto-generative feed lets you swipe through fresh videos without re-prompting, ideal for rapid ideation.
Grok Imagine Pricing and Access
Subscription Tier: Available now to SuperGrok subscribers at $30/month (plus Premium+ X tiers) via the X app; other users can join the waitlist.
Platform: iOS app integration, with broader rollout to follow post-beta testing.
Grok Imagine vs. Google Veo 3
Feature | Grok Imagine | Google Veo 3 |
|---|---|---|
Max Clip Length | 15 seconds | 8 seconds (image-to-video teaser) |
Audio Generation | Native audio including dialogue & SFX | Native audio with lip-sync |
Speed | Seconds per clip | Seconds per clip; “Fast” variant available |
Access | SuperGrok ($30/mo) waitlist via X app | Vertex AI (GA) for enterprises |
Content Moderation | “Spicy mode” with blurred limits | Stricter filters, enterprise-grade controls |
What to Expect From Grok Imagine
Cinematic but “AI-Generated” Look: Early outputs lean into stylized, uncanny-valley aesthetics.
Daily Improvements: Elon Musk emphasizes continuous model updates.
Potential Risks: Unfiltered style may yield unexpected or controversial content, echoing Grok’s chatbot history.
Grok Imagine marks xAI’s bold entry into AI video generation, offering playful experimentation and speedy prototyping.
For creators and businesses alike, it’s worth testing now—and comparing to established rivals like Google’s Veo 3—to see which suits your storytelling needs.
